Google Adwords beta reporting in Google Analytics: New
Google launched new interface Google Adwords beta reporting in Google Analytics.
New report includes
- Campaigns
- Keywords
- Day Parts
- Destination URL’s
- Placements
- Keyword Positions &
- TV Ads
Day Part: It can help to identify which campaign is performing best in which part of the day (Day Parts has hourly reports)
Under Placements: now I can analyze placement engagement metrics
Keyword Positions: This report is same as we have seen in Google webmaster. Performance of keywords at different positions
Since I am not running any TV Ads no idea how good this is.
But sure this is good to analyze and improve overall account performance.
Will try to add more after having more hands on it.
